Wine by the Numbers

There’s some profound info in numbers referring to wine. The data will in all probability not allow you to benefit from the wine extra, however it ought to up your wine snob coefficient of wine information. Within the ultimate evaluation, wine has loads of knowledge factors which might be taken into consideration on wine’s journey from the winery to the shelf.

The buyer, in a free market, dictates demand. In fact they’re influenced by business promoting, information reviews, suggestions from mates, pricing, and tastings and sure, even tendencies. As everyone knows, wine will be fashionable. This isn’t new info, however in wine that is simply ignored; someday the romance overwhelms logic. Wine producers attempt to guess the following nice change in varietal demand and vineyards reply to the chance of being too far forward of the curve. That’s in all probability why some wineries will take a look at the patron’s tastes in new blends earlier than committing. In that it takes a number of years for vines to begin producing fruit, correct forecasting varietal calls for are difficult.

If we low cost the California climate influence in 2014 crush, a number of the main varietals noticed a discount in tonnage aside from Melbac; even Zinfandel had a 24% drop in crush numbers. This may clarify why some winery corporations are transferring to extra worthwhile crops–low demand decreases yields.

It’s simple to have a look at the California wine business in easy phrases if we simply deal with: acreage, crush and gallons. The advertising and marketing aspect of the business (similar to pricing, direct-to-consumer delivery, and many others.) is one other topic that’s each quantitative and qualitative.


Based on a USDA report launched in April 2015 and produced in co-operation with the California Division of Meals and Agriculture, there have been 27,000 acres of grapes taken out of manufacturing in 2014 in California. Cabernet Sauvignon did see a rise in acreage evaluating 2013 over 2012. However, some like Merlot noticed a drop in whole acreage in California. Relative to the whites, the champion Chardonnay grape (the most important white wine varietal) took a slight hit (144 acres), in any other case white wine grapes are flat relative to acres planted. Word: Complete acreage is outlined as bearing and non-bearing. For evaluation functions it may be fascinating to see whole commitments to acres planted as whole and bearing solely.

For instance, Malbec has seen a surge in planted acreage over the previous couple of years. If we think about bearing acreage versus non-bearing it will likely be famous that planting commitments have been made in 2012 to plant new Melbac (knowledge previous to 2012 isn’t definitive sufficient). Roughly, 30 p.c of the entire acreage for Malbec is simply coming on-line in 2015. Which means that wineries and vineyards are anticipating an up-swing in demand for Melbac wines. Comparatively, Syrah has seen a destructive 3% change in 2014 versus 2013; granted the Syrah base is not very giant (roughly 19,000 acres in California). Cabernet Sauvignon continues to be the star performer in California contemplating dedication to acreage. However, in crush numbers alone, even Cabernet Sauvignon decreased in 2014.

California acreage dedicated to all kinds of grapes (2014) was 928,000 of which wine grapes account for 66% of the entire dedicated acreage. Total, acreage dedicated to all grapes was down 0.5 p.c 2014 vs. 2013. Elaborating on the purpose made earlier; the time earlier than the vines turn into “bearing” is 3 to 4 years and farmers in the present day are projecting that different crops can produce larger yield crops than grapes (wine, raisin, or desk grapes).

Shopper’s drive the wine market and wineries produce wines that fulfill their market area of interest, not simply in varietals however in flavors, aromas, and magnificence and value factors. This explains why there are such a lot of wineries producing labels in every varietal class. Conversely, it’s costly to be a path blazer within the wine enterprise. The choice of grape’s or varietals to be grown (desk, raisin or wine), are primarily based on demand forecasts, client appreciation of the terroir, and the market income per ton for the fruit.

The varietals chargeable for probably the most dedicated acres in California are: Chardonnay (97,826 whole acres) and Cabernet Sauvignon (87,972 acres). These two varietals represents 53% of all white wine grapes by acreage and 28% of all crimson wine grape acreage respectively. These two varietals are the highest acreage commitments out of 41 crimson and 32 white grape varietals planted in California in 2014.

In abstract, 2014 California grape bearing standing acreage for white wine was 175,054 and 290,914 for crimson wine. Complete bearing wine acreage was 465,968.


With reference to California grape yields, the 2014 common value of all types of wine grapes have been up.6% over 2013 to $758.69 per ton; crimson wine grape costs have been up 5% to $892.06 per ton. Curiously, the entire 2014 crush totaled 4.14 million tons, down 12% versus 2013. The crimson wine crush was down 12% from 2013. Be conscious that there are totally different tonnage by varietal and manufacturing by terroir.

Complete California crush in 2014 was 4,142,934 tons.

The USDA, in cooperation with the California Division of Meals and Agriculture, has a report that particulars crush outcomes. As a result of Napa and Sonoma/Marin Districts (Districts 4 and three respectively), are the most important by far in California, a fast take a look at their standings relative to the state usually is useful. Inside California in 2014, the most important varieties crushed have been Chardonnay (17.3% of whole) and Cabernet Sauvignon (12.3% of whole) adopted by Zinfandel (8.6%). In Napa, the very best common value per ton in 2014 was $4,077.31 per ton (common). Sonoma common yields have been $2,318.92 per ton. These costs are for all varietals harvested. Word: relying on the winery, the Cabernet Sauvignon was the very best priced grape.

Gallons produced and circumstances shipped are nonetheless the requirements by which vineyard success is measured, and the patron dictates such. There are lots of causes for the expansion in variety of wineries and never all causes relate to economics; ego is perhaps a big issue on a protracted listing.

The gallons of wine produced within the U.S. in 2013, in response to the TTB (Tax and Commerce Bureau), was 836,106,493 and that was up 11% over 2012. Of the entire gallons produced, California recorded 728,939,759 gallons which is 87% of all U.S. wine produced.


As of January 2015 there have been 4,150 wineries in California and 6,040 within the remaining states. In Sonoma and Napa there are 1,630 bonded wineries, these 2 counties symbolize 40% of all wineries within the state of California. Clearly, not all wineries are worthwhile. The outdated adage: the way in which to make a small fortune within the California wine enterprise is to begin with a big one, is true.

Wine Enterprise Month-to-month reported in 2010 the highest 30 U.S. wineries produced 90 p.c of domestically produced and bought wine (all of which have a significant California presence). In 2010, these vineyard homeowners produced 263.6 million circumstances of wine. Domestically, E&J Gallo Vineyard produced 70 million circumstances of wine. Assuming the 90 p.c quantity for these 30 largest wineries the entire U.S, circumstances produced (12 bottles/case) can be 292.9 bought in 2010, domestically.

In discussions with a big wine retailer, shoppers upping their sport in wine experiences are reported to be being attentive to the AVA designation for his or her wine shopping for alternatives. Based on the TTB/Division of the Treasury there are actually about 135 AVA’s in California and 37 of those are in Napa and Sonoma Counties. Clearly, wineries investing in AVA designations should see a return on that funding sooner or later. Of the 440 varietals of wine grapes authorised for wine labels, California is residence to roughly 80 varietals planted for wine manufacturing. These AVA’s provide particular soils and climates that add to very distinctive wine profiles relative to flavors and aromas.

There are a few takeaways from this dialogue on the numbers that attempt to summarize the California wine group:


  • Even in a worldwide market the U.S. wine business is the third largest on this planet. Based on the Wine Institute CA produces 90% of all U.S. wine manufacturing. If California have been a rustic it might be the 4th largest producer of wine on this planet.
  • In 2014 there have been 565,000 acres of bearing wine sort vines and 50,000 non-bearings in California.
  • The Cabernet Sauvignon and Chardonnay grape was the most important wine grape crop in California.
  • The crush of 2014 was 4,142,933 tons in California
  • The harvest of 2012 and 2013 have been information and the 2014 harvest was diminished as a consequence of lower than best local weather situations early and late within the classic 12 months.
  • 30 vineyard homeowners produce 90% of wines within the U.S. The most important is E&J Gallo within the Central Valley of California
  • The common value per ton of wine grapes in Napa was $4,100 and Sonoma averaged $2,300 per ton. Chardonnay and Cabernet Sauvignon represented 17.3% and 12.3% respectively of the 2014 crush.
  • There are 10,190 wineries within the U.S. and 4,150 are in California with 1,600 being in Sonoma and Napa. These 2 counties have 37 AVA’s.
  • In 2013, wine federal excise tax (FET) collections from California totaled $494.5 M. Complete U.S. FET was $703.9 million. In 2014, FET from California totaled $507.5 million. Complete U.S. FET was $729.5 million.


Wine shoppers could also be a fickle lot that reply to or dictate the style tendencies of wine. These tendencies could also be one purpose for the rise and reduce in acreage by selection. One other issue dictating adjustments in client preferences are the tendencies towards craft beer and spirits. No matter precipitates adjustments in preferences, the wine business remains to be a product and the producers (wineries and vineyards) of that product should reply to foreseeable tendencies.

For instance, Chardonnay has been a powerful varietal and over the previous 10 years has had a 2% development, nevertheless, since 2012 acreage of Chardonnay as been comparatively flat. Taking a look at Cabernet Sauvignon acreage there was solely a 0.7% improve. The star performer in California now could be the Pinot Noir; a 1.5% improve in acreage over the previous 3 years and 65% improve since 2005. The up and coming varietals in 2005 have been: Merlot, Sauvignon Blanc, Syrah and Zindandel. Right now these 4 varieties have seen a discount in acreage that common about 2%. It appears the brand new pattern setter is the Petite Syrah; almost doubling in acreage over the previous 10 years.

The “take-away” from this evaluation is: wine will be fashionable and addressing tendencies will be tough to identify and costly to deal with relative to vineyards. As an apart, in 2002 Merlot was the crimson wine pattern and it has fallen out of favor over the previous few years.

The Wines business within the U.S. has been round since 1779 (primarily in Southern California), because of Father Serra. The Gold Rush in Northern California of 1848 might be the historic occasion that introduced business wine operations to the world. The preliminary impetus of the Gold Rush introduced vineyards to 10 counties in Northern California. Nevertheless, within the ultimate evaluation, Sonoma Valley is taken into account the birthplace of a commercially viable wine business because of names like: Haraszth, Krug, Wente, Beringer, Wetmore, and Niebaum.

Regardless of the final historical past, we wouldn’t have loads of historic manufacturing information of the wine business in California. We do know the primary president to signal a regulation to tax merchandise was George Washington. We do know that California grew to become a state in 1850, so one would assume taxes on alcohol, paid in all different states on the time, can be paid beginning in September 1850. The Alcohol, Tobacco and Firearms (ATF) Bureau was began in 1886 for the gathering of taxes. So, it’s simple to imagine correct information and reporting of alcohol beverage manufacturing in California was tracked beginning round 1850-1886. Because of the TTB and USDA we’re capable of perceive the tendencies of this vital business.

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